ROI In Action Casebook, Hardcover By Phillips, Patricia Pulliam; Phillips, Ja...

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ROI in Action Casebook, Hardcover by Phillips, Patricia Pulliam; Phillips, Jack J., ISBN 0787987174, ISBN-13 9780787987176, Like New Used, Free shipping in the US<br>The authors are both of the ROI Institute, "a benchmarking, research, and information-sharing organization that provides consulting services, workshops, and certification in the ROI Methodology." They have previously detailed that methodology in six books from the Measurement and Evaluation Series from the same publisher, Pfieffer. Here they present 14 case studies that follow the ROI methodology form beginning to end. Each discussion of a study provides an abstract describing the program being evaluated, a background of the company, and the reasons for the evaluation. The studies also discuss how the methodology was used to collect data, isolate the effects of the program, calculate monetary benefits, convert data to money, and report the results to stakeholders. Pfieffer is an imprint of Wiley. Annotation ©2008 Book News, Inc., Portland, OR ()<br>